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Vector USA is a cross-cultural marketing partner helping global brands successfully enter and grow in the Japan market — and supporting Japanese organizations expanding internationally. With over 30 years of experience operating between Asia-Pacific and global markets, our team specializes in translating strategy, brand messaging, and digital campaigns across cultural boundaries — ensuring marketing resonates authentically and performs effectively. We work with organizations in travel, hospitality, retail, lifestyle, and consumer sectors that require more than simple localization. Our approach combines cultural insight, bilingual execution, digital strategy, and market intelligence to deliver campaigns that connect — and convert. Backed by our alliance with Vector Inc., one of Japan’s leading independent media communications firms, we leverage an extensive regional network across Asia-Pacific to support clients with scale, insight, and execution excellence. Cross-cultural marketing isn’t just translation. It’s precision, context, and execution done right. Vector USA operates under the legal entity PacRim Marketing Group, Inc.

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Sayuri Kimura is the Executive Vice President of Vector USA.

14 people are employed at Vector USA.

Vector USA is based in Honolulu, Hawaii.

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