Van Mildert Information

Van Mildert was established in 1996 as a men's and women's fashion boutique in picturesque Durham City. Retailing from an old 17th century Gaol, the Grade 1 listed building on Elvet Bridge leads to the cathedral in the heart of the city. The store certainly has character and 'Bob' the 'tour guide' even used to bring the city's many daily visitors to marvel at the store, shocked by the retail space we had created. Van Mildert was certainly new and exciting, retailing in a space with so much character and history. This lifestyle store was one of the first really directional independents. Back then Margiela, Dries Van Noten, Comme Des Garçon, Helmut Lang and Costume National were only available inside of London, but now the North East had its own fashion lifestyle store - a haven for the fashionista. Books from Atlas littered the old shelves, home accessories from Atomic brightened up the display cases, and furniture from SCP was used daily by customers shopping to the latest sounds on Rough Trade. Local artists exhibited their work in store and sculpture installations from art students and the regions designers all had a price tag, adding to the lifestyle concept. Customers from as far as London would spend an afternoon in the store with some of the most experienced and passionate staff who still feature in the industry today. With such an innovative store it was only a matter of time before national recognition beckoned and in 1997 and then again in 1998 we won coveted Drapers Awards. The store grew in stature over the next 8 years building upon its reputation as one of the finest in the country. Continuing to work with some of the finest brands in the fashion world we added superbrands to the mix, with Prada, Jil Sander, Gucci and Fendi all taking pride of place in the contemporary menswear and womenswear sections of the store. Four years later in 2004 Van Mildert opened a store in the beautiful city of York. With the same conceptual product mix and ideas that made our name in Durham, this was a larger store spanning three floors on Blake Street. Move on another four years, and within the last two years we have expanded further and opened two new men's stores, in Darlington and Gateshead's MetroCentre, with a Harrogate store due to open this summer 2010. The two new stores were born out of a natural dedication to supply fashion where it has always been demanded. Over the last 15 years the North East has seen some of the strongest and most visionary fashion retailers in the UK. The area is well known for its product led customer and is often compared to Manchester in their forward thinking mentality.