Dafiti is the online leader of fashion and lifestyle e-commerces in Latin America. Founded in 2011 and operating in 4 countries (Argentina, Brazil, Chile and Colombia), the group aims to revolutionize the fashion ecosystem with intelligence. Our diverse team, composed of over 3,000 talents, is dedicated to providing the best shopping experience for our customers and being the platform of choice for our partners. Empowered by our technology ecosystem and the infrastructure of our operations, our value proposition is based on offering: the best portfolio and curatorship, fashion inspiration, the best prices, the best convenience and all this with care in generating a positive impact on people and the planet. In 2020, our platforms had more than 7.7 million active customers, generating an NMV of R$ 3.4 billion.
Carmen Steffens brand was created in 1993 by the entrepreneur Mario Spaniol, who always worked with leather and used his know-how to produce high quality shoes and bags.
Based in Franca, São Paulo, the factory produces 80% of its products sold in 20 countries and is currently one of the national designer brands with the highest level of international popularity.
With an enterprising vision, Spaniol noticed the leather demand of the footwear sector and before launching the Carmen Steffens brand (his mother´s name), he already had invested at the Couroquimica Tannery – the factory and the tannery stand out as exporting companies, which products count with high standards and enviable structures.
Carmen Steffens grows up each year and consolidates as one of the most desired Brazilian fashion brands. We have more than 215 stores all over the country and 35 abroad, in places such as USA, France, Australia, Spain and Argentina, where we commercialize not only bags and shoes, but also the man edition called Raphael Steffens and CS Teen for teenagers girls between 8 to 15 years old.
In 2011, the brand earned even more status in the national fashion scenario: we opened a Concept Store at São Paulo famous Oscar Freire Street, competitive place of luxury brands.