VAARA Competitors

At H&M, we welcome you to be yourself and feel like you truly belong. Help us reimagine the future of an entire industry by making everyone look, feel, and do good. We take pride in our history of making fashion accessible to everyone and led by our values we strive to build a more welcoming, inclusive, and sustainable industry. We are privileged to have more than 120,000 colleagues, in over 75 countries across the world. That’s 120 000 individuals with unique experiences, skills, and passions. At H&M, we believe everyone can make an impact, we believe in giving people responsibility and a strong sense of ownership. Our business is your business, and when you grow, we grow.

Stockmann is a premium multi-brand retailer with department stores in Finland and the Baltics and online store stockmann.com. Its purpose is to be a marketplace for a good life. The company is established in Finland in 1862 and it is now a part of an international listed retail company Lindex Group plc. Stockmann's department stores are known for high-quality selections of fashion, beauty and home brands. In the Baltics, Stockmann also offers quality food and beverages.

MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color. MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world. Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods." MUJI's goal is to give customers a rational satisfaction, expressed not with, "This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning. We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented". There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses. But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.