V2RSION Information

Growth in the AI era can feel impossible. Greater competitive intensity, easier product replication, faster speed to market, content abundance and attention scarcity, every company sounding the same. AI is both electricity and your biggest barrier to growth. It's never been easier to build. It's never been harder to scale and win. And when your business strategy changes through M&A, new markets, products or services; when your teams aren't aligned; when the market doesn't understand why you are different; and when customers can't find you through AI search - it's weak positioning that's costing you growth. Clear, differentiated market positioning is the sustainable solution to growth for every business. Yet only half of all business have developed their positioning. V2RSION is a specialist B2B Positioning Studio for data and technology businesses, led by Paul Evans, who has completed more than 50 positioning projects for clients including Azerion, Barb, Deliveroo, Dunnhumby, Global, Navigator, Utiq, WPP Media and Zoom Media. We partner with scaleup and enterprise business leaders who need independent expertise to engineer a clear, ownable story about what they do and the value they uniquely create. Clients typically come to V2RSION to unlock go-to-market problems and growth potential, such as: • Changes in business strategy, like M&A, new products or new markets • Sales, marketing and product teams not aligned on what the business does • Customer confusion about what makes the company different • Competitor or market shifts that change how the company is seen We combine creative judgement with AI-enabled intelligence to deliver evidence-based diagnosis, original strategies and positioning assets that you can put to work through your teams and GTM channels. If weak positioning is costing you growth, let's talk. Unlock your growth potential. V2RSION. Your advantage.