USHydrations Competitors

Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE, BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water, antioxidants and NO artificial dyes. POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.

The SmartWater Concept has been proven to be the most powerful crime deterrent in the World, when used in conjunction with our proprietary strategies and analytical capabilities. Wherever we go, we change the crime landscape, improving both the quality of life for communities and the crime profile of whole Cities. To achieve a sustainable deterrent, there is a need for a cohesive strategy, which should include keeping the pressure on the criminal fraternity through frequent use of SmartWater traceable liquids in prosecutions and convictions. We achieve this by assisting the law enforcement agencies with covert 'sting'​ operations targeting robbers, burglars and thieves. We believe that, in partnership with local law enforcement agencies, we can create a powerful deterrent that will benefit both home and business owners alike.

The Gatorade Company, a division of PepsiCo, provides scientifically formulated products to meet the sports fuelling needs of athletes.