urTrax Information

urTrax is a new music technology platform built around a simple idea: music should feel connected to culture, identity, discovery, and the artists who create it. Instead of recreating the traditional streaming model, urTrax is being designed as a unified ecosystem where music fans can discover artists, build their personal music identity, purchase music directly from creators, explore physical and digital collections, connect with music communities, and interact with artists in entirely new ways. For independent musicians, urTrax is focused on ownership, transparency, discovery, and creating more direct relationships with fans. Artists can release music, manage their presence, understand their audience, collaborate with other musicians, sell directly to listeners, and participate in a broader music ecosystem without being reduced to fractions of a cent per stream. Music belongs to the people who make it and the people who love it.