Urban Influence Competitors

We believe technology is a powerful lever to make education equitable for all and the fastest way to improve educational outcomes now. Clever is on a mission to unlock new ways to learn for all students. More than 77% of U.S. K-12 schools now use Clever to simplify access and improve engagement with digital learning. With our free platform for schools and a network of leading application providers, we’re committed to advancing educational equity. Clever has offices in San Francisco, CA and Durham, NC but you can visit us at clever.com anytime or follow us on Twitter @Clever. Together, we’re solving extremely challenging problems that the education system has been facing for decades. It’s important that we also enjoy the journey. At Clever, we create a space for purposeful collaboration and plenty of fun. Our Culture Tenets encourage every person on our team to learn, grow, and create change at work. We go to work every day striving to improve education for millions of kids. Join us!

IZEA is a full-service, pure-play creator economy agency powered by our proprietary ZED technology, with a mission to to make Creator Economy solutions for marketers. We do this by lighting up the Creator Economy with IZEAs—our strategies, campaigns, and solutions that build brands and drive demand. Since launching the industry’s first-ever influencer marketing platform in 2006, IZEA has facilitated nearly 4 million collaborations between brands and creators.

Influencer Marketing Resources and Academy. We provide all resources and tools for Influencers and Marketing professionals. Influencer Marketing Hub is the leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies. What Influencer Marketing Is At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Marketers received $6.85 in earned media value for every $1 spent on influencer marketing – AdWeek 3. What works in Influencer Marketing Carefully consider your approach in influencer marketing • Be organized, put together a strategy, plan and budget, spend time on research • Be patient and be human – people talking to people, not companies talking to companies Develop a schedule • Does the influencer prefer monthly/ quarterly/biannual calls or newsletters? • Integrate with your PR schedule, product release schedule, etc. • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings 4. Influencer Marketing Stats 90% of consumers trust peer recommendations Use generated content is 50% more trusted by internet users than traditional media Consumers are 71% more likely to make a purchase based on social media referrals 81% of U.S. consumers trust advice and information from blogs 5. Consumers want value Sixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online. 64%