Up&Up is building a new way to live where renters build wealth like owners. Instead of having a large portion of their cash stuck in a security deposit and making their landlords rich by paying off their mortgage, our renters build their wealth as the real estate market appreciates and as their rental home generates income. Renters have control over the income their rental generates by paying rent on time and keeping property expenses low. At the end of their lease renters can use the wealth they've accumulated to purchase the home or cash out. If we’re successful in changing the way people live before they own, we’ll unlock a decade of compounding wealth creation that will drastically change our customers’ financial futures. To pull off this ambitious mission, we’ve built an incredible early team and are backed by Founders Fund, Khosla Ventures, and strategic angels from Opendoor, Morgan Stanley, JP Morgan, and Millennium
| Website | https://upandup.co/ |
| Revenue | $7.8 million |
| Employees | 33 (16 on RocketReach) |
| Founded | 2017 |
| Phone | +1 314-665-2324 |
| Technologies |
JavaScript
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Twitter
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| Industry | Real Estate, Rental - Other - Furniture, A/V, Construction & Industrial Equipment, Other Financial Services, Retail, Application Software |
| Keywords | Rental Property Investment, Innovative Real Estate Solutions, Alternative Investing, Passive Income Generation, Financial Inclusion, Responsible Investing, Financial Well Being, Affordable Housing Solutions, Housing Affordability |
| Competitors | Amazon, Walmart, MinuteClinic, Target, Walgreens, Dollar General, Costco Wholesale, Aldi International Company, Family Dollar, Trader Joe's +35 more (view full list) |
| SIC | SIC Code 735 Companies, SIC Code 73 Companies |
| NAICS | NAICS Code 532 Companies, NAICS Code 53 Companies |
Looking for a particular Up&Up employee's phone or email?
The Up&Up annual revenue was $7.8 million in 2026.
Michael Wong is the Founder and CEO of Up&Up.
16 people are employed at Up&Up.
The NAICS codes for Up&Up are [532, 53].
The SIC codes for Up&Up are [735, 73].