UpTrust Information

UpTrust ranks the internet by trust. Two products. A community platform where your feed is ordered by credibility from your specific perspective, and a B2B ranking algorithm that existing community products integrate. The mechanism is viewer-relative trust propagation: who you'd vouch for, extended across the network, computed per viewer and per domain. No global trust scores. No single number to game. Trust is always relative to you. That makes it hard to attack. We ran a sybil attack on our own engine: 2,000 fake five-star reviews moved a venue's average from 3.1 to 4.98 and moved its trust rank zero places. Fame metrics are fooled instantly; the trust graph is not, because not one real person trusts the fakes. For contested topics, the same math surfaces content trusted across disagreement boundaries — competing viewpoints side by side instead of echo chambers. Engagement-ranked feeds reward outrage because outrage is what raw attention measures. Rank by earned trust and the incentive flips: you win by being trustable. Live demo: uptrusting.com/demo Public Benefit Corporation. Austin, Texas. $3.12M raised. Advisor: Eric Ries.