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Upside is the AI-native data layer for the age of agentic GTM. We extract raw source signals from everywhere they exist across all of your systems and transform them into a knowledge graph, the single best source anywhere of what actually happened in your accounts. Then we make that data available in all the places and ways you need: a powerful MCP with cutting-edge tools you won't find anywhere else, analytics dashboards for everyone on the team who isn't a GTM engineer, and even hosted interactive miniapps with live data, in a way that won't get you in trouble with your compliance team.

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Mada Seghete is the Co-founder, CEO, Marketing AI Engineer of Upside.

7 people are employed at Upside.

Upside is based in San Francisco, California.

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