Upright Competitors

Over 100 years under the private ownership and executive leadership of the Fellowes family, Fellowes is a global leader and trusted partner that provides product solutions to fulfill WorkLife needs. With its recent full brand expansion into Contract Interiors, Fellowes now offers one efficient, streamlined source for modular walls, furniture, business machines, commercial air purification and commercial-grade workspace products. Throughout its history, Fellowes has been grounded in its purpose to “serve at the intersection of family, innovation, quality and care.” Headquartered in Itasca, Illinois, USA, Fellowes operates from 24 locations across the globe. For more information, please visit Fellowes.com.

Xero Shoes was born from a simple idea: when you let your feet do what they were built to do, everything changes. Back in 2009, husband-and-wife team Steven Sashen and Lena Phoenix launched Xero Shoes after a barefoot running experiment changed everything. Two years earlier, Steven—then 45—had taken up sprinting again after a 30-year break, only to be sidelined by repeated injuries. A friend handed him a copy of Christopher McDougall’s “Born to Run,” which sparked a revelation: when Steven began to run barefoot, the natural feedback from the ground adjusted his body and eliminated his pain. Eager to experience that same freedom every day, Steven designed a minimalist sandal for himself and Lena. They both quickly noticed a transformation—in how they moved and in how they felt. Their posture improved, their strides lightened, their bodies relaxed. They unlocked their natural power. What started as DIY sandals in their living room quickly caught on. Friends wanted pairs, and so did friends of friends. A movement around movement took off. Today, Xero Shoes is the top barefoot-style shoe brand in the U.S, with customers in over 97 countries. Now offering styles across performance, running, hiking, and everyday life, Xero Shoes lets people everywhere enjoy life-changing comfort and performance wherever they go.

Upright Technologies is the leading digital health global company specializing in digital therapy and musculoskeletal pain. The company uses biofeedback wearable technology and behavioral science to prevent and treat the most common MSK condition of back pain. The company specializes in delivering back-health care through its connected devices, data, high-quality software, and coaching. Upright's clinically validated technology is recommended by doctors worldwide and won several awards including the 2016 Convergence MEDy award for excellence in medical entrepreneurship and Best Medical App 2016 at MEDICA. The company's motor learning platform has resulted in the largest patient-reported outcome in the MSK space (57,000 participants), delivering sustainable and significant decrease in back pain over a period of 18 months.