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Upper Hand is the leading provider of full-suite sports management software that enable businesses to achieve more while doing less. Sports facilities, training academies, and businesses - from small enterprises to large franchises - use Upper Hand’s integrated software and payments platform to operate their business more efficiently, increase customer satisfaction, and leverage real-time data for better decision-making. Its product suite includes features to manage client booking and registration, memberships, staff and facility scheduling, retail, video analysis, and more. For more information on how Upper Hand is reinventing the way business is done in sports and fitness, visit upperhand.com.

Upper Hand Questions

The Upper Hand annual revenue was $9.9 million in 2026.

Brad Wills is the CEO of Upper Hand.

18 people are employed at Upper Hand.

Upper Hand is based in Indianapolis, Indiana.

The NAICS codes for Upper Hand are [51, 511, 54, 541].

The SIC codes for Upper Hand are [737, 73].

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