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With three Bike Biz industry awards in 2013 backing up our double awards in 2012, Upgrade Bikes Ltd is a stand-out distribution company to the UK cycle trade. More than just a P&A distributor, Upgrade Bikes Ltd has been an original designer of its own KinesisUK brand for 13 years and DMR complete bikes for 8 years (18 years for accessories). Company directors Damian Mason and Matt Ryley who form the initials of DMR brand still take a daily active role in the running of the company. Upgrade holds firm to its core values of promoting Best Product, Best Service, Best Stock.

Upgrade Bikes Questions

The Upgrade Bikes annual revenue was $2 million in 2026.

8 people are employed at Upgrade Bikes.

Upgrade Bikes is based in Partridge Green, West Sussex.

The NAICS codes for Upgrade Bikes are [33, 3369, 33699, 336].

The SIC codes for Upgrade Bikes are [375, 37].

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