UPflow Ventures Information

UPflow invests in Seed and Series A investments in Wellness CPG companies that are positively transforming consumable goods and services. UPflow’s mission is to accelerate and amplify the visions of founders by providing smart capital, strategic guidance and a “roll up your sleeves" approach with our founders. UPflow leverages its deep business expertise, relationships, CPG know-how and portfolio management to create unique returns for its investors. The fund invests in the following sectors: Food & Beverage Health & Wellness, Beauty, Woman’s Health, Personal Care, Household, and Pet; and aims to invest more then 25% of its fund in women or minority led businesses. UPflow brings a truly differentiated VC model where the founders roll up their sleeves to know the value creation roadmap in advance of investing the first dollar. UPflow management will sit side-by-side with its target portfolio company founders, influencing business and brand strategy, opening doors, and bringing cost differentiated supply chain relationships. UPflow will remain side-by-side through the ups and downs of executing the roadmap. UPflow General Partners bring to the fund sought after relationships in CPG supply chain and marketing alongside deep relationship for opening retail opportunities, visionary business strategy and operator know-how. The partners have access to unique and extensive deal flow and have insights through supply chain connections and Canadian sources that few truly have.