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SAP is a global leader in enterprise applications and business AI, helping organizations run end-to-end operations on a unified cloud ERP platform. With SAP S/4HANA Cloud, SAP Business AI, and SAP Business Technology Platform (BTP), SAP enables companies to connect data, automate processes, and make real-time, intelligent decisions across the enterprise. SAP capabilities and portfolio • Cloud ERP: SAP S/4HANA Cloud (finance, procurement, core operations) • Business AI: Embedded AI across HR, finance, supply chain, and customer experience • Data & Integration: SAP Business Technology Platform (BTP) data, analytics, and application development • Human Resources: SAP SuccessFactors (workforce management and employee experience) • Customer Experience: SAP CX (commerce, marketing, sales, and service) • Supply Chain: SAP SCM (planning, logistics, manufacturing, operations) • Enterprise integration: Connect SAP and non-SAP systems across the business • Real-time insights: Operational data, analytics, and predictive capabilities • Automation: Intelligent workflows embedded directly into business processes SAP combines cloud ERP, data, and AI to help organizations operate more efficiently, adapt faster, and grow in an AI-driven world, supported by a global ecosystem of customers and partners. Our Community Guidelines We’re committed to fostering meaningful, respectful conversations. To maintain a positive environment, we moderate comments that: • Target individuals, including employees, customers, or partners • Contain discriminatory, harassing, or threatening content • Share personal information without consent • Promote misinformation, spam, or third-party links We support open dialogue and constructive feedback but will remove content that violates these guidelines without notice. Thank you for contributing to a respectful community. For questions about moderation, please DM us or contact brandsocial@sap.com SAP privacy statement for followers: www.sap.com/sps

Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. The company’s business decisioning data and intelligent analytics enable its clients to know who to trust, where to find new opportunities, and how to manage risk. Dun & Bradstreet was founded in 1841 and together with its partners, has offices in more than 190 countries. The Dun & Bradstreet Data Cloud contains over 500 million unique records and is the foundation for delivering local insight on a global scale. For more information on Dun & Bradstreet, please visit www.dnb.com. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.