UP NExt Information

Innovations don't sell themselves. They need an Architecture. UP NExt is a strategic advisory firm dedicated to Deeptech Ventures and Industrial SMEs. We bridge the critical gap between R&D excellence and commercial execution. Founded by Nicolas Vera (Ex-AB InBev Director & Deeptech CEO), UP NExt operates with a unique hybrid DNA: The rigor of a corporate sales machine applied to the complexity of scientific innovation. HOW WE PARTNER WITH YOU: 1️⃣ The Tech-Revenue Audit™: A surgical 15-day deep dive to de-risk your commercial trajectory. This includes a IP & background check and a full Revenue Gap Analysis. 2️⃣ Revenue Architecture & Scaling. I partner with Founders and Boards to build the bridge between R&D/POCs and Revenue. – Industrial business model definition (pricing, licensing vs SaaS, channels) – Transition from founder-led sales to a scalable commercial engine – Identification of the real high-value industrial segments 3️⃣ Critical Deal Engineering For high-stakes negotiations. Role: Lead Negotiator to secure deal value without compromising your IP or margins. I personally step in on high-stakes negotiations. – Tier-1 industrial contracts – Strategic partnerships & joint ventures – Securing deal value without compromising IP or margins 4️⃣ Interim Executive Leadership (CEO / CBO) For transitions & crisis management. When the venture requires stability and experienced leadership. – Cash-flow protection – Operational restructuring – Investor and board alignment Who we serve: - Scientific Founders: Who need to de-risk their Go-to-Market. - Industrial Leaders: Who are launching new tech products. - Investors (VCs): Who need to secure the top-line of their portfolio. UP NExt - From Lab to Market Leader.