Unlock Information

Unlock is the mental performance platform for athletes that want to perform their best, consistently. Founded by ex-athlete Sam Holden with sport psychologists Dr. Sarah Cecil and Dr. Andrea Furst, Unlock embeds 50+ years of proven expertise into an AI-powered coaching platform - delivering personalised mental performance support at scale, on demand. We partner with professional programmes to give their athletes a genuine competitive edge. Not generic wellness content. Structured, evidence-based psychology. The physical gaps between elite competitors have never been smaller. The athletes who win are those who perform under pressure, recover from mistakes, and bring their best when it counts. That's what Unlock is built for. www.unlockperformance.app