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Universal Reward Protocol, a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.

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Aurélien Moreau is the CTO of Universal Reward Protocol.

58 people are employed at Universal Reward Protocol.

Universal Reward Protocol is based in Paris, île-De-France.

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