United Villages Network Private Limited Information

United Villages, a new rural supply company operating in Jaipur in Rajasthan, believes it can fill the gap in rural India's supply chain and get big brands to even the smallest of villages. The company claims that by combining the use of existing infrastructure with rural marketing and wireless applications, it can turn a $7.4bn opportunity into a rural retail reality. The company says the concept is simple: field staff take orders from retailers, wire them via a mobile application to a central warehouse, and products are delivered to local corner shops and stores, neatly packed in boxes. This, they say, is modern-day door-to-door service. There is a growing desire among people in rural India to be part of the country's modernisation process, which includes the provision of modern goods and services. Experts claim that if mobile technology in rural India remains progressive and accessible, and if supply networks on the ground are built to last, more big brands may find themselves doing big business in places they may not have endeavoured, or thought, to visit before.