UNDONE Information

UNDONE is an independent watch brand built on the belief that timepieces are all about perspective. Since 2014, we've led the world in customizable watches - merging watchmaking precision with creative freedom. In 2024, UNDONE relocated its global headquarters to Tokyo, embracing Japan's rich design heritage. Today, our watches are designed in Japan, powered by Japanese movements, and shaped by a philosophy that blends craftsmanship with culture. Beyond our in-house models, UNDONE is known for bold collaborations that reflect who we are - and who you are. From pop culture to traditional heritage, each UNDONE collection blends storytelling with design - sparking emotional connections and inspiring a growing global community of watch lovers. We believe a watch should reflect your character. That's why we keep introducing new collaborations - to offer more ways for you to express yourself. And if you want to see what's next in Japanese creativity, you'll find it here at UNDONE. UNDONE - Designed in Japan. Crafted for perspective.