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Our name comes from the Blue Ocean Strategy, which is the simultaneous pursuit of differentiation and low cost; to open up new markets and create new, inelastistic demand. Instead of getting into the bloody waters of industry competition, we help our companies discover new markets, processes, and products to allow them create their own categories, and create a demand that is not influenced by price.

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Donald McGowan is the CEO and Chief Innovation Officer of Undiscovered Ventures.

1 people are employed at Undiscovered Ventures.

Undiscovered Ventures is based in Charlotte, North Carolina.

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