Underknown is a creator-driven media company focused on making engaging educational videos about science and the humanities. We own and manage over 100 video channels on YouTube, Snapchat, TikTok, and Instagram/Facebook, including the Webby award-winning shows "How To Survive" and “What If.” Our creators are obsessed with boiling down complex topics in a fun way. Our goal is to change people’s perspectives by creating fun, educational content that makes them look to the sky rather than the ground. Combined, our channels have over 70 million followers and attract more than 70 million active viewers monthly. Underknown is brought to you by Backyard Media Inc.
| Website | https://www.underknown.com |
| Revenue | $136.1 million |
| Employees | 84 (50 on RocketReach) |
| Founded | 2016 |
| Address | P/O Box 59043, Toronto, Ontario, CA |
| Technologies |
JavaScript
,
HTML
,
PHP
+35 more
(view full list)
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| Industry | Media Production, Digital Media, Movies, Music and Entertainment, Media and Entertainment, Educational Software |
| Keywords | Documentary Series, Science Exploration, Short Documentaries, Truth Seeking, Science Documentaries, Behind The Scenes, Investigative Documentaries, Hidden Stories, Deep Dives, Unsolved Mysteries, Unexplained Phenomena, True Stories, In Depth Analysis, World History, Global Issues, Mysteries, Historical Documentaries, Alternative Perspectives, Conspiracy Theories |
| Competitors | BuzzFeed, Vox Media, VICE News, WIRED, NowThis, Thrillist, Mic, The Dodo, Atlas Obscura, Mental Floss +57 more (view full list) |
Looking for a particular Underknown employee's phone or email?
Underknown Questions
The Underknown annual revenue was $136.1 million in 2026.
Steve Hulford is the Co-Founder and CEO of Underknown.
50 people are employed at Underknown.
Underknown is based in Toronto, Ontario.
Top Underknown Employees
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Steve Hulford
Co-Founder and CEO at Underknown
Toronto, ON, CA24 -
21
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Paul McGrath
Senior Vice President at Underknown
Toronto, ON, CA15+ -
21
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Raphael Faeh
Executive Producer and Co-Founder at Underknown
Zürich, ZH, CH23 -
Shaili Champaneria
Creative Lead at Underknown
Toronto, ON, CA1 -
Rachel Siegel
Segment Producer at Underknown
Toronto, ON, CA2
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