Undercurrents.AI Information

Undercurrents.AI is a strategic advisory practice helping B2B technology companies build the go-to-market engine their product deserves. Founded by Mark Fairhurst, former Chief Growth Marketing Officer at Mercatus Technologies. Kellogg-trained in AI strategy and digital marketing. Pavilion-certified in AI-driven go-to-market and P&L management. Mark works with leadership teams to diagnose what's holding growth back, build the strategy to fix it, and deploy AI-powered systems that give a small team the output of a much larger one. Mark's work spans two service lines: go-to-market strategy (positioning, ICP definition, sales process design, competitive landscape, and execution planning) and AI-enabled commercial operations (lead generation infrastructure, pipeline automation, content systems, and CRM architecture that compound over time rather than depend on headcount). Mark brings a transferable methodology across verticals: grocery and retail technology, fintech, CX/Operations, media, and B2B SaaS. The domain changes; the discipline doesn't.