Underated Competitors

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Established in 2011, Kith is a leading lifestyle brand and progressive retail concept that’s celebrated globally for its ability to tell stories, evoke nostalgia, and connect product to the passion it’s woven with. Now in its eleventh year of business, Kith has in-house apparel lines for men, women, and children, an ice cream parlor in every flagship, a full-service restaurant, and a retail footprint in three continents. Born and raised in Queens, New York, Kith Founder Ronnie Fieg rose the ranks from 13-year-old stock boy at footwear franchise David Z. to the company’s chief buyer, earning him a profound understanding of the retail landscape and a network of powerful brand relationships. As the brand’s CEO and Creative Director, Fieg is known for his ability to create premium products and deliver unparalleled experiences, with a personal philosophy of giving the consumer more than what they pay for. Using Kith as a vehicle, Fieg has applied his signature lens to an impressive list of collaborators, including Coca-Cola, Nike, Versace, BMW and many others.

Founded in Hong Kong in 2005, Hypebeast is a global leading platform for contemporary culture and lifestyle and a premier destination for editorially-driven news and commerce. For more than 15 years, we have been on a mission to share the most authentic aspect of culture around the globe. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination.