Uncle Information

Most B2B businesses outgrow their first brand long before they replace it. The business has moved on: bigger contracts, new markets, a stronger team. The brand still describes the company it used to be, so the founder ends up explaining in every meeting what the website should have said already. Uncle is a brand and digital consultancy for businesses at that point. We work with CEOs and leadership teams who want their brand to carry its share of the commercial load: winning more business, shortening the sale and attracting the right people. We look before we recommend. Every engagement starts with a diagnostic of what's holding the business back and what fixing it is worth. Data tells us what's happening, conversations with your team and customers tell us why, and judgement tells us what to do about it. We agree the measure at the start, so you know what success looks like, and where you're starting from, before any work begins. You get both of us. Rich leads strategy and Mark leads creative, and we're in the room from the first conversation through to delivery. There's no pitch team followed by a delivery team. The work itself runs in three parts: the rebrand (research, strategy, naming and identity), the launch (the website, sales tools and content that put the brand to work), and the ongoing care that keeps it consistent and compounding afterwards. We don't do competitive pitches or free creative. If you'd like to see how we think, start with a conversation.