Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone.
At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs:
Heart
We work together as OneGrab to serve communities in Southeast Asia
Hunger
We work to understand ground truths and drive improvements, big and small
Honour
We keep our word and steward our resources wisely to build and sustain trust
Humility
We are a constant work-in-progress, and we never stop learning to get better
75 Years of Beauty, Wellness & Empowerment ✨
FARMASI is a global beauty and personal care powerhouse, with over seven decades of experience in the industry. We are a proudly international manufacturer, retailer, and direct-selling company—offering innovative products across Beauty, Personal Care, Wellness, and Home Essentials.
Our story began in the 1950s with the visionary Dr. Cevdet Tuna, a pioneer in the health and beauty space. His commitment to quality, science, and empowerment laid the foundation for what FARMASI is today—one of the fastest-growing direct selling companies in the world, with a community of over 1 million Influencers.
Headquartered in Ömerli, Istanbul, surrounded by lush forests and nature, our vertically integrated production facility spans over 500,000 m². With five high-tech factories dedicated to personal care, makeup, fragrances, plastics, and laminated tubes, we proudly manufacture more than 1,000 high-quality products—all under one roof.
Our diverse portfolio includes everything from color cosmetics and fragrances to skincare, household products, and nutritional supplements. Beloved sub-brands include DR. C. TUNA for skincare and targeted treatments, Mr. Wipes for household care, and Nutriplus for wellness.
Every FARMASI product is developed to meet the highest international standards and is certified by leading global organizations including GMP, FDA, HALAL, and ISO 9001.
In 2010, we entered the world of direct selling with one mission in mind: to change lives. Chairman of the Board, Omer Hakan Tuna, believes that through our business model, anyone—regardless of background—can build their dream life. Today, FARMASI operates in more than 40 countries and continues to expand, empowering entrepreneurs around the world to write their own success stories.
Founded in 2015, the business of PT Social Bella Indonesia evolved from the leading beauty and personal care e-commerce in Indonesia to a large-scale and sustainable online and offline beauty and personal care ecosystem. The company now has multiple ever-expanding business pillars (1) Sociolla, the no.1 e-commerce in Indonesia for beauty and personal care, now equipped with more than 60 omnichannel stores across almost 40 cities in Indonesia and 12 omnichannel stores across 4 cities in Vietnam, (2) SOCO, a beauty super app that can help users enjoy a holistic beauty experience and be able to shop the way they like (3) Beauty Journal, the leading online media for beauty and lifestyle with O2O marketing services from upstream to downstream, (4) Lilla, the leading e-commerce created by moms for moms, with its first omnichannel store opened in 2022 and (5) SDI, a business unit that offers end-to-end distribution services for beauty and skincare brands, trusted by leading international brands.
Social Bella was also awarded the Most Responsible Brand 2022 (E-Commerce Category) by Award4Change for its great initiative and commitment in implementing circular economy principles and responsible waste management in Indonesia. Social Bella is in first place on the LinkedIn Top Startup List in Indonesia in 2021 and sixth in 2022. The company was also listed on the Disruptor Award for the A-List: Forbes Indonesia's Most Promising Growth-Stage Startups 2019 together with new up-and-coming startups. The award was announced at the Forbes Indonesia Digital Awards held by Forbes Indonesia as an event to gather up-and-coming entrepreneurs and tech startups.