Umax Strength Competitors

More than 60 years ago, Sam Walton opened the first Walmart in Rogers, Arkansas. Today, we’re a people-led, tech-powered omnichannel retailer dedicated to helping people save money and live better all around the world. Our 2.1 million associates are the engine behind what we do — serving customers and members in communities spanning 19 countries, in stores and clubs, online and through a supply chain built for speed and scale. We’re committed to creating clear pathways for associates to learn, grow and advance. Whether you’re starting your first job or bringing years of experience, you’ll find room to grow, learn new skills and build a career with purpose. We’re proud to invest in our people and foster a culture grounded in respect, integrity, service and striving for excellence. Recognized as a Fortune 100 Best Companies to Work For® (2025) and Great Place To Work®-Certified™ , we’re proud of what we’re building together.

For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier. We created fitness. Now we’re making it better. In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day. Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together. We believe that everybody gains from working out. That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible. Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery. As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar. Our purpose is to empower the world to work out, creating healthier lives together.

Nautilus, Inc., now BowFlex Inc.! While our corporate name has changed, our mission, vision, and values are unchanged. We remain committed to our vision of building a healthier world, one person at a time. Join us on the @Bowflex Inc. page to learn more about our rich history and family of brands: BowFlex®, Schwinn® Fitness, and JRNY®.