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UM Records was launched in September 2011 following more than two decades of promoting, writing, playing and introducing new music to the world under the UM banner. The labels aim is to provide a springboard for new producers, often teaming them up with more established names on releases. UM has been a rich source of up and coming names, many of whom have gone on to big name labels following their time being promoted by UM and all have benefitted from advice and guidance on how to progress from unknown producer to being an in demand name and much sought after producer for other labels around the world. Across digital and vinyl platforms UM’s sound is ever evolving, always emotive, often challenging the ‘expected sound’ and a name you can trust to bring you the very best of deep house. UM’s approach to the business of music is a hallmark of its stature too – and its commitment to returning 90% + of royalties to artists goes to prove that underground music can be financially successful (even if that’s only a moderate one). From contract dealings to mastering approvals, from promotion to online presence, licensing and those all important royalty statements, so often never seen by artists, UM prides itself on being commercially minded and innovative underground label for a modern music industry.

UM Records Questions

The UM Records annual revenue was $7.7 million in 2026.

UM Records is based in Auckland, Auckland.

The NAICS codes for UM Records are [44, 449].

The SIC codes for UM Records are [57, 573].

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