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Konges Sløjd was founded in 2014 by Emilie Konge. Konges Sløjd is a Danish high-end design brand which is located in Copenhagen, Denmark. We create simple high-quality products in Scandinavia design – clothes, bags, toys and a selection of interior for both children and mothers. Our design philosophy is to make tasteful children’s designs and items that will bring the little one’s joy, which at the same time, make visual sense to the parents. We strive to make all our products sustainable, in natural materials and fibers that meet the European standard requirements. Our ambition is to bring Konges Sløjd to be world recognized lifestyle brand, becoming one of the leading brands in children’s clothes and interior. We will constantly strive to keep us updated in environmental awareness and will constantly seek information about new production methods at our suppliers. We pay high attention to fruits and flowers, combined with the delicate natural fibers and high-quality materials, are what create the signal statement of Konges Sløjd. Konges Sløjd has developed exponentially over recent with our vision to be a brand for the contemporary family. We have customers spread all over the world like Europe, USA and Asia. The brand is represented in more than 1400 of the world’s retailers and in 90 countries. Being part of the Konges Sløjd family is all about making timeless, functional and safe products for our loved ones. Our goal is to minimize our social and environmental impact and strive to be the most responsible brand in the child universe. We’re committed to making better choices every day and do better every day. Konges Sløjd

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials. From GOTS certified styles made with organic cotton to recycled plastic, there’s thought in every thread. In 2025, Frugi became a Certified B Corporation™, scoring 90.9. Every area of the business – from ethical supply chains to team wellbeing – has been rigorously assessed, joining a global movement of businesses that meet high standards for people and the planet.