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UI Tenets & Traps are a compact, general-purpose user interface (UI) evaluation and teaching tool. They distill 100 years of research on human perception, cognition, memory, and ergonomics into an accessible and actionable form that product teams use to detect, discuss, and resolve potentially costly UI problems early in development. Winner of the 2013 Microsoft Engineering Excellence Award, UI Tenets & Traps are now used at more than 40 companies globally.

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Steve Herbst is the Co-Founder and Creator of UI Traps.

2 people are employed at UI Traps.

UI Traps is based in Seattle, Washington.

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