Uberima Information

Uberima is an investment and software company with a social purpose to deliver innovative products and services that serve consumers better. In 2013 the founders Ged O'Neill and Giles Harridge set out to build a trusted consumer brand and a company that people might admire. Our first investment is in the UK's short-term lending market - termed 'High Cost Short Term Credit' by its regulator, the FCA. We deliberately chose this sector to remove the 'High Cost'; to demonstrate our investment philosophy; the power of our technology platform; and establish the trustworthiness of our brand. We have built a new type of business, developed our own proprietary FinTech platform, and launched a revolutionary new product which always puts the consumer first and lowers prices. Fully authorised by the FCA, Uberima has unparalleled expertise in the evaluation of consumer credit data and assessing affordability in realtime. We have set new, higher standards in data verification, underwriting and arrears management. These core capabilities form a stepping stone to other investment opportunities as a broad based consumer finance business for the underserved or overcharged. Uberima is a for profit Social Enterprise and is Authorised and Regulated by the Financial Conduct Authority FRN 674148.