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Since 1994, the democratization of interior decoration has been at the heart of U10's DNA. U10 was born from the deep conviction that a better home should not be the privilege of only a few people. The company has developed over the years by creating complementary brands universes and turnkey collections, affordable to all. From household linen with "douceur d'intérieur" to pets univers with "Love Story" or table reception, houseware and fragrances ranges with "Homea" or even childcare with "Bébé douceur", our brands are designed for all modern families. With 20,000 references of products available in several ranges, 300 employees and 2 renewed collections per year, U10 delivers nearly 5,000 addresses in more than 90 countries. As a partner, the company works every day for its customers satisfaction, performance and success. Mechanized supplies, optimized and 100% computerized logistics, reviewed and improved commercial organization, store layouts and personalized follow-ups... are all key levers used to achieve an optimum service rate. More than an interior decoration supplier, we grow with our customers and want to build real trust relationships with them. It's important for us to offer the best support with studied recommendations for better shelves profitability. In order to meet the evolving customers needs, we have also developed U10.com, a B2B digital platform available in 6 languages giving access to our 20,000 references in 1 click. A Simple, intuitive and responsive website built 100% to facilitate our daily clients work, which also offers them a positive and fluid customer experience and maximum functionalities.

U10 Questions

The U10 annual revenue was $183 million in 2026.

102 people are employed at U10.

U10 is based in Thizy-les-Bourgs, Auvergne-Rhône-Alpes.

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