U1 Group Information

Older than the iPhone, but younger than Amazon, U1 has been around since 2001, notching up 21+ years of continuous service to our clients, and in the process delivering thousands of projects. Over this period, we have had a front row seat in observing the ever-increasing influence of digital on the everyday and gained a unique perspective on the importance of taking a human rather than technology centred approach to product and service design and delivery. Whilst a lot has changed over the last 20+ years, what has remained constant is our focus on conducting research with integrity and rigor. With the assistance of U1 Group, you can make informed decisions, and be confident that you will succeed. Our experienced team delivers an independent, thorough and evidence-driven approach. An approach that is built on the right mix of research methods that will help you to design and deliver the experience your customers are looking for. You can involve us at any stage of product and service development, from discovery to delivery. U1 Group works Australia-wide with organisations of every size and in every industry sector. To discuss your experience research and strategy requirements, contact Tony Eustace: tony@u1group.com We’re always on the lookout for people to join our team who are curious, insightful, strategic thinkers, with a passion for experience research and strategy. If that sounds like you, drop us a line (hr@u1group.com).