TYSM Information

TYSM is a full-service production practice led by Cannes Lions–winning executive producer Tiffany Yip. We specialize in delivering high-touch content and experiential work across digital and physical environments. Our work is defined by rigorous production strategy, thoughtful execution and a deep understanding of how experiences shape meaning. From concept through delivery, we build the systems, teams and workflows required to support complex, large-scale projects. With experience leading multidisciplinary productions for global brands and cultural institutions, TYSM approaches every project as both a creative and logistical challenge. We recontextualize modern branding by examining place and identity through environmental, social, and cross-cultural design, creating work that is not only visually striking but purpose-driven.