Tyredating Competitors

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With more than 1,200 stores in the United States, Discount Tire has grown to become the leading independent retailer of tires and wheels. The company was founded in 1960 when founder Bruce T. Halle rented a building on Stadium Boulevard in Ann Arbor, MI. Although the inventory consisted of only six tires and the showroom was not quite the showroom we see today, faith, vision and hard work were then, and still remain, the foundation on which this company has grown and prospered. As with any new start up, Bruce Halle's venture faced numerous challenges - perhaps one of the biggest being that he didn't own an air compressor. Having only six tires and a portable air tank, Halle would race back and forth to a nearby gas station, filling the tires with air as he sold them. Day by day, tire by tire, this one-man operation slowly grew into what is now one of the most recognized names in the industry. Discount Tire has a vision that not only lives but thrives in the hearts of its employees each and every day. From part-time to full-time employees at the store, regional or corporate level our employees work to be the best in the business. One common thread running through the hearts of everyone within the organization remains the same - treat customers and fellow employees with respect and fairness. Care for those in need, always do what is right, work hard, be responsible and have fun. The employees of Discount Tire represent our philosophy and its brand by remaining knowledgeable, friendly and honest. By offering the highest level of customer service, more product choices and the lowest prices, they have earned the right to be considered trusted experts. Building customer relationships has allowed Discount Tire to become a leader in the industry. Our continual growth not only provides opportunities for employee advancement, but allows more customers to remain confident when choosing us for all of their tire and wheel needs.

SimpleTire is a B2B technology-enabled platform that connects all the participants in the tire industry to drive better consumer experience and improve efficiencies. Manufacturers, distributors, tire installers, national retailers, clubs and fleets all engage on the SimpleTire platform to help deliver an improved experience to the online consumer - all the way from researching to buying to installing tires. Proprietary technology, actionable data insights and unique talent all relentlessly focus on reinventing tire replacement to make it "way simple, way better." The company's business model links tire manufacturers, tire distributors, national retailers, and 20,000+ installation partners across the country into one seamless e-commerce network, providing consumers access to an unparalleled inventory of tires from hundreds of brands and an all-in-one tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. Three primary sales channels include 1. Direct to Consumer business led by our flagship site (simpletire.com), 2.B2B channel servicing national retailers and clubs 3. Fleets and special programs with installers and distributors One of the fastest growing companies in the tire industry, SimpleTire has been recognized as the best place to work for 2 years in a row. It is our commitment to creating an inclusive and highly collaborative work environment that facilitates the sharing of new ideas. A special family-like culture that celebrates diversity and brings together experts in technology and the tire industry in an agile, fast-paced environment filled with innovation. SimpleTire partnered with Dealer Tire in 2018 and has grown more than 3x since then. SimpleTire currently operates as part of the Dealer Tire Family of Companies. For more information, please visit: www.simpletire.com.