Tyre Magic Competitors

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

The Tyrepower Group was formed in 1977 by ten independent tyre retailers. Tyrepower was founded to offer the consumer the flexibility, savings and value of an independent dealer network and now has grown to be the largest independent tyre retailer in Australasia. With our co-operative business model whereby, members retain control of their own business and are provided the opportunity to build on the strength of a household brand without the complexity or cost of a franchise arrangement. Tyrepower owner /operators have the power to influence the future direction of the group and our business model is designed to foster a culture of success. Tyrepower is recognised by many of the largest manufacturers as a primary distribution channel in Australasia. We enjoy preferential buying arrangements with industry trade names such as:- - Toyo - Kumho - Goodyear - Dunlop - Kelly - Maxxis - Cooper - ROH Wheels - Speedy Wheels - Mullins Wheels - Century Batteries Tyrepower owner operators are uniquely positioned to offer you, a wide range of quality products that meet your needs and provide you the best value. In Australia, Tyrepower operates in all states and territories, with senior management based in Queensland, New South Wales, Victoria and Western Australia. With this structure customer needs can be met quickly and professionally, plus the service provided from one store is supported by the entire network. Tyrepower is also the largest independent retailer in New Zealand.

JAX Tyres & Auto is one of Australia’s most trusted and professional tyre and automotive service providers, delivering expert solutions across tyres, wheels, suspension, vehicle servicing and safety checks. As an independent retailer, JAX offers customers genuine choice, partnering with leading global brands including BFGoodrich, Bridgestone, Continental, Dunlop, Goodyear, Hankook, Michelin and Pirelli—ensuring the right fit for every vehicle, driving need and budget. Established in 1949 with the opening of the first store in Sydney, JAX has built a proud legacy of innovation and growth. In 1995, Quick Fit Tyres was established, initially building a strong presence in Queensland before expanding into Victoria. In early 2005, JAX Tyres joined forces with Quick Fit Tyres, forming one of Australia’s leading tyre retailing networks. Over time, the business evolved from a tyre and wheel specialist into a full-service automotive provider, expanding into brakes, suspension and mechanical servicing. In 2020, JAX Tyres rebranded to JAX Tyres & Auto, reflecting the breadth of its offering and signaling its expanded role in comprehensive vehicle care. Today, JAX Tyres & Auto employs more than 1,000 people across a nationwide network of stores, servicing over 60,000 customers each month. At the core of JAX is a relentless focus on customer experience. Through a customer-first growth strategy and a premium retail proposition, JAX continues to deliver trusted advice, quality workmanship and competitive value. This commitment is reflected in multiple customer experience awards, including Canstar Blue and other industry recognitions, reinforcing JAX Tyres & Auto’s position as a leader in the automotive sector and a standout Australian retailer.