TYPEBEA Information

Hair growth, no matter your type. TYPEBEA targets the foundations of hair growth for all hair types, with clinically backed, high-performance formulas that work from scalp to strand for longer, fuller, stronger-looking hair. The brand was co-founded by beauty entrepreneur Anna Lahey and international singer-songwriter Rita Ora, who connected over their shared experiences with hair. Anna brought a clinical, category-building perspective, shaped by her own experience of hair loss in her early twenties and a decade leading Vida Glow, the ingestible beauty brand she built into a global category leader. Rita brought a complementary, experience-led lens: years of intensive styling and bleaching, and the cumulative damage that comes with maintaining a distinct visual identity as a global music artist. Together, they recognised a fundamental gap: topical haircare for the 1 in 2 women who experience hair loss remained under-served. TYPEBEA was created to redefine this space with results-driven haircare, rooted in real hair experience and delivered through a considered, premium brand experience. Today, TYPEBEA is sold in 29 markets, and our hero growth serum has sold out five times globally.