Type 2 Creative Competitors

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world's leading businesses, governments, and institutions. We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world. We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.

Do Big Things

The birthplace of the creative revolution, DDB is built on the belief that emotional advantage creates business advantage. By unlocking emotion, we deliver intimacy at scale and craft ideas that move, people and businesses globally. Because, as Bill Bernbach said, "Unless you feel it, nothing will happen." We are The Emotional Advantage Agency, and we ask a very simple question: Does it Move You?