TWIWT Information

TWIWT provides camera-based head measurement for hat, cap, helmet and wig ecommerce. It helps retailers remove sizing friction before checkout, guide shoppers through existing size charts and reduce fit-related returns. A static size chart still expects the shopper to find a measuring tape, measure accurately and interpret the chart correctly. TWIWT's Head Measurement Tool adds a guided measurement step directly to the online shopping journey. Using a phone or laptop camera, shoppers can measure their head in the browser in seconds. No app or measuring tape is required. Measurements are accurate to ±1 cm in 90% of cases, comparable to a tailor's tape. Retailers can keep their existing sizing logic and size charts. TWIWT can support multiple charts across the full product range, including situations where different brands or manufacturers use different measurements for the same size label. Reported outcomes include: • 40-70% conversion lift after a size recommendation • 15-30% fewer fit-related returns • 35-75% fit-confidence uplift Results vary by category, traffic quality, and implementation quality. The Head Measurement Tool integrates using a one-line script and works with Shopify, WooCommerce, Magento and custom ecommerce stores. Built for ecommerce managers, founders and heads of digital who want to increase purchase confidence, simplify size selection and reduce wrong-size returns. See how camera-based head measurement works: https://twiwt.com/en/products/head-measurement-tool?utm_source=linkedin&utm_medium=company_page&utm_campaign=linkedin_profile&utm_content=about