Twelve43 Information

Twelve43 is a sports technology company focused on applying artificial intelligence to improve how athletes develop, perform, and get recognized. Built on the foundation of Athlete First, Twelve43 combines technology, guidance, and real world experience to support athletes and their families throughout the entire sports journey. Athlete First lives within Twelve43 as the philosophy and framework that ensures every product and decision puts the athlete at the center. We build AI driven platforms that bring together performance analytics, automated filming, and content generation to simplify the complexity of modern athletics. Our solutions are designed to turn data and video into clear, actionable insights while increasing efficiency for athletes, coaches, and organizations. Our focus areas include: • AI powered performance insights and development tools • Automated video capture and intelligent camera tracking • Content creation and highlight generation for athlete visibility • Unified platforms that support scheduling, recruiting, and athlete profiles • Practical guidance and resources for families navigating youth and club sports At the core of Twelve43 is a simple belief. Athletes should have access to better tools, better guidance, and better opportunities regardless of where they play. By combining advanced technology with a deep understanding of athletics, Twelve43 is building a more connected and athlete first ecosystem.