TV SQUARED LIMITED Information

TVSquared is the most accurate, same-day TV attribution platform in the industry – enabling any brand or agency to increase ROI and proactively improve the performance of TV advertising campaigns. Developed by a team of veteran data scientists, TVSquared’s state-of-the-art analytics platform, ADvantage, delivers spot-by-spot, minute-by-minute performance analytics that let advertisers know whether their campaigns are effective in near-real time. TVSquared does not rely on audience ratings, rather it uses its clients’ own spot and response data, which gives companies much needed transparency, clarity and understanding into the value of their campaigns.