The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment.
The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers.
The IKEA retail business is operated through a franchise system. Today, 12 different groups of companies market and sell the IKEA product range under franchise agreements with Inter IKEA Systems B.V.
Any jobs published on this page are offered by different companies operating under the IKEA Trademark.
IKEA was founded in Sweden in 1943.
The story of Søstrene Grene starts in 1973 in Aarhus, Denmark’s second-largest city, when the husband and wife team of Knud Cresten Vaupell Olsen and Inger Grene open a store which turns out to be one of a kind. The couple sets out to create a whole new and wonderful shopping experience that caters to the senses. A place where creative and inquisitive minds can feel right at home. They call the store Søstrene Grene (in English: The Grene Sisters), but today, the concept is also known as “the wonderful world of Anna and Clara”. With a history at the Ballet Academy in Aarhus and a love of classical music, Knud Cresten sets out to create a store concept that artfully combines music, beautiful product displays and storytelling. And in 1973, he comes up with the idea for the sisters Anna and Clara, who come to embody all of his and Inger’s values and visions for the company.
From day one, Anna and Clara invite guests to explore the labyrinth of aisles, where pleasant lighting, classical music and the smell of untreated wooden crates create a unique experience for anyone who enters the store.
Along the store’s aisles, the product displays stir the guest’s creativity as they make new finds and set their imagination free. Even more important, however, is that the guests leave their hectic daily lives behind before journeying through the wonderful world of Anna and Clara.
Today, Søstrene Grene is represented in many countries around the world and the chain is owned and operated by the second generation of the family, the brothers Mikkel and Cresten Grene. The headquarters are situated in Aarhus – the city where it all began. There, a team of Scandinavian designers and purchasers ensures that the sisters’ distinctive Nordic feel is present in every design that ends up in the store.
The aim is for the Søstrene Grene stores to continue to provide a refined and innovative product range, setting the stage for great finds and positive experiences.
From Denmark to the world since 1952, BoConcept is the brand name of Denmark’s most global retail furniture chain, specializing in premium quality interior design for the urban-minded customer and creating outstanding modern and sophisticated living spaces at affordable prices.
BoConcept's first store opened in Paris in 1993 and after 25+ years it is present in 65 countries with 300+ stores (expanding to 600+ in the next years).
LOOKING FOR MULTI-UNIT FRANCHISE PARTNERS AROUND THE WORLD
EXCITING INVESTMENT OPPORTUNITIES GLOBALLY!
BoConcept is expanding globally and looking for Franchise Partners with a Multi-unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area.
WHY JOIN BOCONCEPT FRANCHISE?
• Global brand, with an outstanding reputation and demand worldwide
• Successful business, expanding to 600+ stores in a few years
• Experienced and solid franchisor, with a unique, proven and vibrant concept
• Business concept with a quick generating cash flow model
• High turnover per square meter and high gross margin and profitability
• Unique “Interior Design Service” as a powerful tool to differentiate
• Exceptional training and support in all business areas and retailing
• High standard store opening process to help the stores perform from day 1
• Extensive Marketing, Communication & Visual Merchandising guidance and support
OUR PRODUCTS
• Premium quality and design, priced in the "affordable luxury" market sweet spot
• Modern, functional and fully coordinated product collection, allowing extensive customization
• Collaborations with world renowned designers, creating beautiful pieces with international appeal
INVEST IN A SUPERIOR RETAIL FRANCHISE EXPANDING GLOBALLY
PARTNER WITH A PREMIUM LIFESTYLE DESIGN BRAND
JOIN A SUCCESSFUL BUSINESS, WITH A TOP POSITION IN THE GLOBAL FURNITURE SECTOR
MORE INFORMATION:
• Website: www.boconcept.com/franchise
• Email: franchise@boconcept.com
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