Turbo - Programmatic Advertising Information

Turbo is the first Italian independent trading desk, offering Advertisers and Agencies best-in-class technology and a full range of services needed to manage multichannel programmatic advertising campaigns. Turbo has recently been founded by some of the industry’s most experienced professionals, who joined forces under the common belief that an independent, fully-focused, 100% transparent, data-driven advertising partner is what brands and agencies really need today in a market still characterised by lack of specialised teams, unnecessary complications,arguable effectiveness and a certain lack of transparency. Turbo is here to fill this gap,allowing our Clients to unleash programmatic advertising’s full potential both for branding and performance activities and to unlock the power of customer data, the real diversifying factor for effectiveness. With a strong client-centric approach,we are taking to the market: INDEPENDENCE: We are 100% advertiser-focused and our only goal is to maximise ROI for our Clients. We are not part of a media network and we do not have direct relationships with publishers. We think and act like a part of our clients. TRANSPARENCY: We provide our Clients direct access to our platform, offering real-time monitoring of campaigns and costs,with granularity of detail down to the single domain or URL. BRAND SAFETY: We offer our Clients high-quality traffic sources – including Private Marketplaces - and full control on brand safety, with a strict blacklisting process and client-specified whitelisting. DATA SAFETY: Our contractual policies and day-by-day practices ensure that consumer data is managed and processed in the exclusive interest of the Client. BEST ROI: Whatever the objective is,be it branding,audiences building,new customer prospecting,acquisition, retargeting or direct response,our team will always guarantee you the best ROI through continuous trading innovation. STAY TUNED AND FOLLOW THE WHITE RABBIT