Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market.
Many of these companies were among the first to introduce new business ideas to the market. CitySearch, now a part of IAC, established the category of local online community directories. eToys demonstrated the tremendous potential for online consumer retail and became one of the most recognized brands during the early days of e-commerce. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.
Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of several companies currently growing inside of Idealab. Moving beyond the Internet, we have spawned companies with breakthrough technologies in robotics, renewable energy and automotive design and production among others. Idealab also continues to partner with leading venture capital firms and other strategic investors to provide the resources to maximize the potential of these companies.
In addition to capital, Idealab provides a full range of resources to infuse start-ups with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding and corporate structure.
Digital Hive is an award-winning analytics catalog that centralizes analytics from multiple vendors, in a single unified platform. We help streamline how users discover and access business intelligence and analytics from multiple vendors by serving it up in a personalized view.
Create a no-code unified dashboard to share key insights from different platforms across the business and empower everyone to make data-driven decisions in real-time.
To help steer analytics governance, we use metadata, comments, and ratings to provide context, and guide users to the most trusted and certified analytics so decisions can be made with confidence.
In 2003, we opened our doors as a full-service advertising agency built on the principles of trusted partnership and relentless service for clients and brands who seek to stand apart. Our core team of seasoned ad industry veterans and ex-management consultants (from McKinsey, Deloitte, Booz Allen, and KPMG) joined forces to create a more sophisticated agency that could successfully answer the question of how marketing ROI is truly measured.
We effectively integrate the art and science of advertising by incorporating Neuroscience technology and advanced Data Science to gain deeper insights into consumer behavior. Our performance-based strategy measures every advertising component to optimize execution, resulting in superior results for our valued client partners.
In 2016, as a testament to staying ahead of the curve in our rapidly evolving industry, we performed a complete agency upgrade: revamped our approach, invested in advanced technology, moved into larger offices to accommodate our growing headcount, and executed a total rebrand – transitioning ourselves from RBG Advertising to Crescendo. Crescendo means “the zenith of a gradual increase in loudness or force.” This embodies the essence of every brand message we create.
We welcome you to join us on this exciting journey as we continue to amplify brand voice to the masses…Rise to Crescendo!
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