Trusting News Information

Trusting News aims to demystify trust in news and empower journalists to take responsibility for actively demonstrating credibility and earning trust. We believe newsrooms need to understand the causes of user distrust, take ownership of the problem and be empowered to prioritize earning trust in their everyday work. Any newsroom — across platforms, ownership structures and topics — that stands behind its mission and ethics should make optimizing trust part of its job. That includes: Committing to standards of transparency and ethics. Dedicating staff time to understanding distrust. Explaining their purpose, their decision-making and their process alongside their journalism. Using every available medium and method of communication to demonstrate credibility and actively invite and respond to audience feedback and questions Get involved and learn more: GET TIPS IN YOUR INBOX: Trust Tips is a weekly newsletter offering quick, actionable strategies for earning trust. Subscribe at bit.ly/trusttips. READ ABOUT OUR EXPERIMENTS: The Trusting News staff and newsroom partners have been blogging about what we're learning. Read more about that by following us on Medium. medium.com/trusting-news