TruRoots Company Information

We created TruRoots Company to cultivate brands and delicious products that nourish families and communities – from root to fruit. For us, this means our commitment to excellence extends to how we source and produce our products as well. Our family of brands includes R.W. Knudsen Family®, the gold-standard in fruit & vegetable juices; TruRoots™ organic grain-based foods; and Santa Cruz Organic® sauces and beverages. We’re excited to bring you beloved favorites and fresh innovation inspired by the pioneering spirit with which our brands were founded.