Trunki (Heroes Group) Competitors

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 350 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 250 international product and brand design awards! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation. In 2024, Munchkin was honored on Fast Company’s annual “Brands That Matter” list. Munchkin is a subsidiary of Why Brands, Inc., a new parent company for Munchkin and Curio Home Goods (“Curio”), focused on creating, incubating, and growing the next generation of consumer lifestyle brands. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.

Sassy develops innovative, fashion-forward, and sensory products that help children thrive. Founded in 1982 with the breakthrough Sassy seat, Sassy has expanded its line to include developmental toys, feeding and baby care products, and disposables. Sassy is a wholly-owned subsidiary of Crown Crafts, Inc.

We love babies, we adore kids, we admire their moms and we work hard to create a lot of really cool stuff to keep them happy and help them grow together. We’re big fans of play. And that’s what inspires our toys. We spend a lot of time trying to make them more fun, more engaging and a lot less boring. No one trick ponies. We want to keep them curious and full of smiles. We’re Infantino, and happy parents and little ones are what we’re about.