truMRK Information

truMRK is building the globally recognised mark of trusted marketing and communications. We independently review reports, campaigns and communications before publication, helping organisations strengthen claims, language, and context. Our AI Editorial Assistant, calibrated against regulatory frameworks (such as CMA Green Claims Code, ASA, CSRD), works alongside expert reviewers to identify unsubstantiated claims, misleading language, and contextual gaps. Organisations receive a detailed score across three assessment areas: claim substantiation, use of language, and context and balance. Where assessments meet our threshold, customers can publish a Transparency Report and append the truMRK Badge to their content, a clear public signal that their communications have been independently scrutinised. We work with mid-market and large organisations across consumer brands, financial services, construction, travel, energy, and industrials, sectors where reputational and regulatory exposure to greenwashing risk is highest. To register your interest in joining our pilot, please get in touch 👇