Trulero Information

Trulero is a Bentonville-based full-service broker and sales representative helping suppliers and brands grow their business with Walmart and Sam’s Club. Our team brings 75+ years of combined retail experience across the retailer, supplier and broker sides of the business. We provide end-to-end Walmart and Sam’s Club support—from sales strategy and buyer presentations through replenishment, forecasting, supply chain, load optimization, analytics, graphic design, digital commerce and omni-channel execution. Trulero works with established suppliers, emerging brands and manufacturers seeking to enter Walmart or Sam’s Club, expand distribution, improve retail execution and build sustainable long-term growth. For companies participating in Walmart and Sam’s Club Open Call, we can also help with retail readiness, merchant meeting preparation and execution following an awarded opportunity. Our Walmart & Sam’s Club supplier services include: sales representation and brokerage; merchant and buyer strategy; category and competitive analysis; line reviews and modular planning; item setup and maintenance; replenishment and forecasting; OTIF and SQEP support; pallet and load optimization; supply-chain management; Walmart Marketplace; packaging design; brand and logo development; digital commerce and omni-channel strategy; retail analytics and reporting. Based in Bentonville, Arkansas, Trulero provides suppliers with experienced, hands-on support with boutique engagement close to the Walmart and Sam’s Club Home Offices. Trulero is also an official Walmart Marketplace approved agency.